随着元宇宙相关技术的不断发展，让企业有机会以一种创新的方式触达消费者，元宇宙正在逐步渗透进企业的品牌营销。
As the technology associated with the meta-cosmos continues to evolve, giving businesses the opportunity to reach consumers in an innovative manner, the meta-cosmos is gradually becoming embedded in the branding of the enterprise.
比如耐克、迪士尼、Snap、三星等公司，都在通过创建虚拟社区、提供虚拟内容、打造数字资产等方式，为用户提供极具科技感、未来感与沉浸感的时尚、艺术、社交体验。
For example, Nike, Disney, Snap, Samsung and others are providing users with great technological, future and social experience by creating virtual communities, providing virtual content and building digital assets.
视创云展作为专业的3D数字化场景营销平台，助力企业快速搭建集多种营销活动于一体的元宇宙场景，通过虚拟展厅、数字人、音视频通话、弹幕聊天等功能，为企业提供更具沉浸感的体验方式及线上营销手段。
As a professional 3D digitized landscape marketing platform, CVS quickly created a meta-cosm scene that combines a wide range of marketing activities, providing businesses with more insensitive experiences and online marketing tools through virtual exhibition halls, digitals, audio-visual conversations, ballistic chats, etc.
以视创云展打造的「JIMUMETA元宇宙体验馆」为例，为大家分享元宇宙场景有哪些产品及服务。
Take as an example the "JIMUMETA dollar cosmopolitan experience house" created by the Craft of Crafts to share the products and services of the Yuan cosmopolitan scene.
该体验馆包含了企业的主展馆、元宇宙虚拟活动分会场、品牌展示分会场、线上论坛会场、会议室接待会客等。
The Pavilion includes the main gallery of the enterprise, the Yuan Universe virtual event section, the brand show section, the online forum venue, conference room reception guests and so forth.
能够一次性满足企业发布会、大型展会、圆桌论坛、线上年会等多功能活动场景，深度匹配多种线上活动需求，让企业为用户打造别具一格的交流互动场。
Multifunctional event scenes such as corporate launches, large exhibitions, round-table forums, online annual meetings, etc., can be accommodated at once to match the depth of multiple online activity needs and allow businesses to create a unique exchange space for users.
在「JIMUMETA元宇宙体验馆」里，设置了企业元宇宙主展馆，企业利用展馆内的数个展台，可以对自家产品或是旗下不同门店品牌的产品与服务做自主展示，观众可以像在线下参加展会一样沉浸式游览各个展台，整体体验企业的产品及服务。
In the "JIMUMETA dollar cosmopolitan experience house ", a company has been set up to use several booths within it to show its own products or the products and services that are branded in different shops under its flag. The audience can view the stands as if they were on-line and experience the products and services of the enterprise as a whole.
在企业元宇宙主展馆里，还可以做企业重点品牌展示、重磅新品推介等，让观众在观展的同时，进一步了解企业品牌文化，加深品牌印象。
At the Enterprise-Cosmos Museum, it is also possible to display priority corporate brands and to promote new products, among other things, in order to increase the audience's understanding of the corporate-brand culture and the image of brands while watching them.
除了主展馆外，品牌方也可以在主展馆之外设立独立的展厅来专门呈现公司资质荣誉、品牌文化、公司产品与服务等企业综合实力，提升企业品牌的影响力与信任度。
In addition to the main gallery, branders can also create separate exhibition halls outside the main gallery dedicated to presenting the combined strengths of companies such as corporate reputations, brand culture, corporate products and services, and enhancing the impact and trust of corporate brands.
「JIMUMETA元宇宙体验馆」里还设有专门的线上会议中心，以方便举办更专业、更具影响力、更有深度的行业峰会、论坛等，聚集业界大咖，共探行业发展趋势，吸引精准高质量垂直客户。
There is also a dedicated online conference centre at the JimUMETA dollar cosmopolitan experience centre to facilitate the organization of more professional, influential and in-depth industry summits, forums, etc., to bring together the industry to explore industry trends and attract accurate, high-quality vertical customers.
在「JIMUMETA元宇宙体验馆」里，视创云会场还为其打造了线上会议室，当企业员工在其他场馆内如果发掘到潜在商机客户，则可邀约其至私密会议室进行洽谈，实现项目精准高效对接，真正助力企业实现“云洽谈”、“云交易”。
In the "JIMUMETA dollar cosmopolitan experience house ", an online conference room has also been created for them. When a company employee finds a potential business client in other venues, he or she may be invited to talk to a private meeting room, achieve a precise and efficient docking of the project, and make a real contribution to the enterprise's “win-negotiation” and “win-trading”.
除了以上几大活动场景的打造外，在「JIMUMETA元宇宙体验馆」内，观众还可打造个人专属虚拟人形象，漫游企业元宇宙空间，并可利用“数字人分身”在元宇宙空间内进行社交互动，体验感如同线下真实社交互动场景，还可通过弹幕聊天、音视频互动、文字聊天、互递名片、跨空间寻人等多种趣味互动，拉近社交距离，挖掘潜在商机。
In addition to the creation of these events, within the "JIMUMETA dollar cosmopolitan experience house", viewers can also create a personal virtual image, travel through the corporate metaspace, and use the "digital person separately" to engage in social interaction within the metaspace, experience the like of a real social interaction under the line. They can also interact through a variety of interesting interactions, such as playingscreen chats, audio-visual interactions, text chats, hand-over business cards, cross-space search, etc., to bring them closer to society and tap into potential business opportunities.
那么企业如何通过视创云展搭建自己的元宇宙平台？视创云展为企业提供了功能齐全的一站式后台管理系统，后台管理系统包括展厅空间布展元素设置，展厅内主持人、嘉宾、观众等角色的权限配置，以及展厅内的活动玩法配置。
So how does a company build its own meta-cosmos platform through a visual cloud exhibition? The visual cloud show provides a fully functional one-stop back-office management system, which includes the space exhibition element set-up of the exhibition room, the competency configuration of the host, guest, audience, etc., and the activity-playing configuration of the exhibition hall.
企业只需要根据品牌营销的展示需求，在活动或展示开始前进行布置，发出活动邀请函，进行活动预热宣传，并调试模式确保活动成功。在活动进行中做好主持人控场与场景权限控制以及嘉宾邀约连麦/视频/投屏分享等即可。
Businesses simply need to set up their activities or displays before they start, issue invitations to them, conduct campaign pre-heating campaigns, and debugger models to ensure the success of their activities.
与现有的传统营销方式相比，企业搭建元宇宙营销平台，具有更高的集成性、更高的品牌自由度、更灵活的营销形式、更亲密的品牌与消费者关系等优势。
Businesses have the advantage of building meta-cosm marketing platforms with higher integration, greater brand freedom, more flexible forms of marketing and closer brand-to-consumer relations, compared to existing traditional marketing practices.
通过打造一个综合性的企业元宇宙平台，一方面，企业能够通过多维度、多种形式来展现企业综合实力；另一方面，也能够通过元宇宙的多种应用场景来吸引用户，长期沉淀用户价值。
By creating an integrated enterprise meta-cosmos platform, on the one hand, businesses are able to demonstrate their combined power in multiple dimensions and forms, and, on the other, they are able to attract users through the multiplicity of applications of the meta-cosmos, with long-term sedimentation of user values.
当前，元宇宙将逐步由概念走向台前，不断落地实践。随着国内数字经济政策推进、产业深化与技术应用完善，数字化越来越深入人们的生产生活各个方面，元宇宙将作为数字经济的重要形式正成为企业标配。
At present, the meta-cosmos will gradually move from a conceptual to a practical reality. As domestic digital economic policies advance, industry deepens and technology is applied well, digitalization is becoming more and more deeply embedded in all aspects of people’s productive life, and the meta-cosmos is becoming the label of an enterprise as an important form of the digital economy.
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