日前，百度区块链实验室发布《百度区块链白皮书V1.0》，重点介绍了重点介绍了区块链实验室自主研发“超级链”网络系统，基于超级链，结合百度百科、度宇宙、图腾等产品应用，详细阐述了百度区块链在内容版权、信息溯源、文化娱乐、信息安全、个体信息管理、数字广告等六大领域的落地情况。
Previously, the 100-degree block chain laboratory released the White Paper V1.0 on the 100-degree block chain, which highlighted the autonomous development of “superchain” network systems by block-chain laboratories, based on the super-chain application of products such as the 100-degree encyclopaedia, the dicosm and totem, detailing the location of the 100-degree block chain in six main areas: content copyright, information traceability, cultural entertainment, information security, individual information management and digital advertising.
文件指出，XuperChain（简称超级链）是一个能包容一切区块链技术的区块链网络，其平行链可以支持超级链的解决方案，也同时支持其它开源区块链网络技术方案。超级链作为百度操作系统级区块链解决方案，旨在通过搭建底层生态，打造业务闭环，以赋能DApp开发者，使其充分拥抱区块链能力。
The paper states that Xuper Chain, or Superlink, is a network of block chains that embraces all block chain technologies and that parallel chains can support the solution of the chain, as well as other open-source block network technical programs. Superchains are designed as a block chain solution at the 100-degree operating system level, with the aim of building a bottom ecosystem and creating business closures to enable the Dapp developers to fully embrace the chain.
基于超级链技术，百度已经开始积极探索区块链在各行各业的应用。目前在内容版权、信息溯源、文化娱乐、信息安全、个体信息管理、数字广告等六大领域百度均有区块链技术解决方案并描述了未来应用方向。
Based on supermarket technology, 100 degrees have actively explored the application of block chains across industries. There are now 100-degree block-chain technical solutions in six areas: content copyright, information traceability, cultural entertainment, information security, individual information management, and digital advertising, which describe the direction of future applications.
在内容版权方面，针对版权行业“确权成本高、盗版猖獗、交易效率低”的痛点，百度结合区块链技术、搜索技术和流量的优势，构建起全新的内容版权生态平台（图腾）。目前，图腾平台已率先完成了图片版权区块链完整解决方案的实现，对图片版权行业提供了版权保护和交易的全流程支持。未来，图腾计划将平台能力从支持图片扩展到支持文字、视频等更多类型的版权内容表现形式。并与百度云盘合作，让人人的数字资产得到版权保护，产生版权价值。
In terms of content copyright, the Totem platform has taken the lead in building a new content copyright ecological platform (totem) in response to the pain of the copyright industry's “high power costs, widespread piracy, and inefficient trading”, combining the advantages of block chain technology, search techniques and traffic. The Totem platform has now completed the full-scale solution of the copyright section chain of the picture, providing copyright protection and full-stream support to the copyright industry. In the future, Toto plans to expand the platform's capacity from supporting pictures to supporting more types of copyright content manifestations, such as text, video, etc. In collaboration with the 100-degree cloud, digital assets are protected by copyright and generate copyright values.
在信息溯源方面，针对内容产业可信度问题，百度百科将通过信息溯源的方式，实现词条内容的去伪存真。区块链能力赋能下的百度百科相比同类百科类产品，最大的优势在于：修改历史能够被可信地溯源——通过历史版本记录及区块链信息，可以准确可信地确认词条中每一个事实、每一句描述的编辑者。未来，百科还计划与各个行业区块链打通，通过AI技术将区块链中的可信数据直接转换为相关词条，进一步保障百科信息的真实性和权威性。
In terms of information traceability, with regard to the credibility of the content industry, the encyclopedia will achieve the falsification of the word in the form of an information traceability. The greatest advantage of the encyclopedia of block-chain capability is that the modification of history can be reliably traced – through historical versions of records and block-chain information that can accurately and credibly identify each of the facts in the word and the editor described in each sentence. In the future, the encyclopedia also plans to connect to industry blocks, directly translating credible data in the block-chain into relevant phrases through AI technology, further safeguarding the authenticity and authority of encyclopedia information.
在文娱产业方面，针对传统文娱应用存在安全性、透明性、真实性等问题以及区块链文娱应用面临的日活量低、内容单一、资产炒作等困境，度宇宙将通过构建丰富的应用场景，让用户在体验中认知和体会到区块链的价值和优势，从而获得更高质量的娱乐体验。度宇宙作为百度超级链的首款原生应用，旨在成为全球最大，真正具备用户价值，以区块链为基础的文娱应用生态平台，构建一个集“区块链+大数据+娱乐+社交+消费”于一体的数字世界。度宇宙将在2018年下半年内为用户创造更多爆款模式，丰富应用场景，增加产品流量；并在2019年完成平台自身的基础建设，开放平台接口，构建分布式协作的内容创作机制，与各路精英一起构筑宇宙生态的护城河。
In the entertainment industry, in response to problems of safety, transparency, authenticity, and the difficulty faced by traditional recreational applications, such as low daily activity, single content, and asset-based recreational applications, the universe will gain a higher quality of entertainment experience by building a rich application landscape that allows users to recognize and experience the value and advantages of the chain of blocks. The universe, as the first primary application of the 100-degree superchain, is designed to be the largest global, truly user-valued recreational application ecological platform for building a single digital world of “block chains + large data + recreation + social consumption.” The universe will create more explosive models for users in the second half of 2018, enrich application scenes and increase product flows; and in 2019 it will complete its own foundation building, open platform interfaces, and create mechanisms for the creation of distributed, collaborative content-building, with the elites, of a protected city river for the ecology of the universe.
此外，百度还在信息安全领域推出了反恶意软件区块链解决方案（休伯特）、个体信息管理领域推出了个人教育信息的区块链解决方案（百度会学）、数字广告领域推出了通用搜索广告的区块链解决方案（百宝箱）。
In addition, in the area of information security, 100 per cent introduced the anti-malignty software block chain solution (Hubert), in the area of personal information management, in the area of personal education information (100 per cent encyclopaedia), and in the area of digital advertising, in the area of universal search advertising (Bouch Box).
最后，百度也提出了今后区块链技术布局主战场，即重点赋能、支持利用区块链技术解决食品安全、商品质量、新零售、新制造、供应链金融、知识产权保护和交易、出行、旅游、社交和游戏等领域的项目，响应国家共享经济新模式的大方针和指导方向。（记者?邢?萌）
Finally, 100-degree projects are proposed for the future technological deployment of block chains, i.e. focusing on empowerment, supporting the use of block-chain technologies to address food security, commodity quality, new retailing, new manufacturing, supply chain finance, intellectual property protection and trade, travel, tourism, socialization and games, in response to the broad orientation and direction of the new model of shared economies in the country.
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