2021 年,被市场称为 “ 元宇宙元年 ” 。游戏创作公司Roblox 在 美国上市,首次把 “ Metaverse ” 写入招股书, 被业界视作 “ 元宇宙第一股 ”; 同年3月,国内 社交 平台 Soul App提出构建社交元宇宙 ; 10月底,全球社交巨头Facebook更是直接 更名 为 Meta。
In March of the same year, the domestic social platform Soul App proposed the construction of a social space; at the end of October, Facebook, the global social giant, was more directly renamed Meta.
除此之外微软、谷歌、 脸书、 腾讯、字节等国内外科技大厂纷纷下场 。忽如一夜春风来,千树万树元宇宙! 而在一级市场,红杉资本、高瓴资本、五源资本、 BAI 贝塔斯曼和险峰长青 等资本也围绕元宇宙广有布局。
In addition to this, large domestic and international technology plants, such as Microsoft, Google, Facebook, Bytes, and Bytes, have come to an end. By the end of the night, thousands of trees have cosmos.
那么什么是元宇宙?元宇宙的真正入口是什么呢?
So what's a Won-Cosmos? What's the real entrance to the Won-Cosmos?
随着元宇宙概念被行业广泛认知,不同公司或业内人士对元宇宙都给出了不尽相同的阐释。其中Soul CTO陶明认为,各种定义或概念的背后,最关键的还是底层发展逻辑。
As the concept of the meta-cosmos is widely recognized by industry, different companies or practitioners give different interpretations of the meta-cosmos. Soul CTO Taomin believes that behind the definitions or concepts is the bottom development logic.
在Soul内部看来,社交元宇宙应该是一个与现实平行、实时在线的虚拟世界。在这里,人们可以凭借自己的虚拟化身,基于自己的兴趣图谱或推荐,体验多样的沉浸式社交场景,在接近真实的共同体验中一起交流、娱乐,最终找到志同道合的伙伴、建立社交连接。
From within Soul, the social dimension universe should be a virtual world parallel to reality, real-time online. Here, people can experience a variety of immersion social scenes based on their own virtual identity, based on their own interest profiles or recommendations, sharing, entertaining, and eventually finding like-minded partners and creating social connections.
2022年伊始,Web3.0似乎取代了元宇宙成为业内最热门话题。纵观互联网发展史,从“只读”模式的Web1.0时代,到以互动为主题的Web2.0,再到未来去中心化的Web3.0,互联网走入了以个人为前提的全新世界。
At the beginning of 2022, Web3.0 seemed to have replaced the meta-cosmos as the most topical topic in the industry. Throughout the history of Internet development, from the “read-only” version of the Web 1.0 era, to the interactive theme of Web 2.0, to the future decentralized Web3.0, the Internet has moved into a completely new world premised on individuals.
但业内人士也曾先后对陆玖商业评论表示,元宇宙并不会因Web3.0兴起而变冷,恰好元宇宙建立在Web3.0之上,是“穿越式”和“分布式”的互联网,可以实现“参与感”。在此,人们不光可以产出文字、图片、视频、短视频内容,还能通过沉浸式影像,拥有“面对面"互动体验。在全新的互联网里,或将再造一个能够参与其中的“虚拟世界”。
But industry has also commented successively on land-based commerce, saying that the metacosystem does not get colder because of the rise of Web3.0 and that it is based on Web3.0, which is a “cross-through” and “distributive” Internet, where a sense of “participation” can be achieved. Here, one can not only produce text, pictures, videos, short video content, but also have a “face-to-face” interactive experience through immersive images. In a brand-new Internet, or will recreate a “virtual world” in which people can participate.
根据移动应用数据分析公司Sensor Tower统计,从去年11月到今年1月,在标题或者描述中添加元宇宙为关键词的手机应用里,游戏(107个)和财经(101个)是最多的两类元宇宙App,社交类(70个)则是紧随其后。
According to the Mobile Applied Data Analysis company Sensor Tower, from November to January of last year, games (107) and financials (101) were the largest two types of meta-coastal Apps, followed by social groups (70) in mobile phone applications where meta-coastal keywords were added to the title or description.
外界曾公认,游戏是离元宇宙最近的产业,元宇宙的成熟形态也离不开游戏搭建的虚拟场景和角色交互。但事实上,考虑到虚拟现实的硬件制约,游戏公司尚未进入到最终的虚拟世界搭建以及IP养成。目前海外最火热的元宇宙游戏Roblox仅仅是小游戏合集,国内运营的版本罗布乐思更是在去年年底停服终止运营。
But, in fact, given the hardware constraints of virtual reality, the game company has not yet entered into the final virtual world and the IP. Roblox, the hottest meta-cosm game abroad, is only a small set of games, and the domestic version of Roblers is suspended at the end of last year.
与游戏、金融等相比,社交似乎才应成为元宇宙的最重要入口。可以看到,2021年以来,虚拟展会、虚拟活动、AR/VR 办公......各种场景如雨后春笋般冒出,对广大用户来说,元宇宙的泛娱乐社交类应用显然更触手可得。
Socialization seems to be the most important entry point to the metacosystem than games, finance, and so on. As can be seen, since 2021, virtual fairs, virtual events, SAR/VR offices have come out of the rain, and the pan-recreational social applications of the meta-coastal are clearly more accessible to a wide range of users.
纵观国内外发展态势,互联网公司争相布局元宇宙,先锋军正是社交巨头们。Facebook更名Meta无疑是去年最具影响力的转型,这也意味着这家巨头公司认可了社交+元宇宙之路。而在国内,有媒体透露,腾讯在今年年初成立XR部门,部门的任务是为腾讯建立包括软件和硬件在内的XR业务,意在发展虚拟世界的元宇宙概念。
In view of developments at home and abroad, Internet companies competed for a meta-cosm, and the vanguards were the social giants. The change in Facebook’s name to Meta was undoubtedly the most influential transformation of the past year, which means that the giant company endorsed the social + meta-cosmos route.
国内最早开始意识到社交在元宇宙中重要价值的也是一家社交平台:2021年3月,Soul就提出了构建社交元宇宙的概念,半年后,Facebook才正式改名。而后,Soul还提出社交元宇宙五大特征等的概念,意在推进社交元宇宙之路的进程。
The country’s first social platform to realize the value of socialization in the meta-cosm: In March 2021, Soul introduced the concept of a social meta-cosm, and only six months later did Facebook officially change its name. Soul then also introduced concepts such as the five features of the social meta-cosm, which are intended to advance the process of the social meta-cosm path.
目前,Soul正在通过产品的不断迭代升级,以区别于熟人社交产品和约会App的生态,成为国内探索元宇宙模式的先行者。
Soul is currently a pioneer in the domestic exploration of the meta-cosm model through the continuous upgrading of products to distinguish them from the social products of acquaintances and the ecology of dating App.
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