近二十年資訊發展蓬勃,企業的營運對「商業智能」及 「數據分析」方面的需求及掌握炙手可熱。各行各業都 進入了產生大量數據的新時代,商業數據的分析和整合隨時就是致勝關鍵。從複雜數據中提取有用的商業價值 ,除利於公司的營商決策及增加盈利外,更將為企業帶來無限商機。為大家熟悉的谷歌、臉書、阿里巴巴以及 各式各樣的網購平台就是以掌握大數據管理和商業分析法進行運作經營的。
Over the past two decades, information has flourished, and business’s business needs and mastery of “business intelligence” and “data analysis” have grown. Businesses have entered a new era of generating large amounts of data, and analysis and integration of business data is always the key to success.
本課程旨在培養學生從跨學科角度發揮解難和應變的能力,造就數據分析技能和商業知識兼備的人才,以迎接未來變化急劇的商業社會各項挑戰。本課程核心科目包括商業智能基礎、商業分析程式編寫、大數據管理、商業數據挖掘與視覺化、網絡安全與區塊鏈、商業智能中的機器學習等。
The course is designed to develop students’ ability to respond to difficulties and changes from a cross-disciplinary perspective, to develop data analysis skills and business knowledge and skills to meet the challenges of the business community in the future. The core subjects of the course are business intelligence infrastructure, business analysis programming, big data management, commercial data mining and visualization, network security and district linkages, and machine learning in business intelligence.
- 大數據管理與分析
- 人工智能
- 區塊鏈
- 案例分析
- 商業智能
- 商業預測
(只提供英文版本)
(English only)
- Demonstrate an in-depth understanding of emerging technologies and their applications in the global business arena.
- Employ current software development and analytical tools to construct business solutions.
- Visualize, formulate, and present analytical findings and implications to optimize business decisions and performance.
- Demonstrate problem-solving, critical thinking, and analysis skills to tackle business problems.
- Integrate knowledge and skills in multiple business-related disciplines to assess diverse business issues.
- Assess the quality of data security and privacy of an organization and formulate solutions adhered to market standard.
- Possess the capacity of self-learning in the ever-changing environment.
畢業生前景廣闊,容易融入商業、公共事業或政府部門需要。相關職業包括有:
於銀行、博彩企業、對沖基金、私募股權公司、保險公司、信用局、技術公司內擔任程序員、業務分析師、營銷分析師、系統分析師、商業智能分析師、金融分析師或風險分析師等。
較高級職位如數據庫開發人員/管理員/經理、網絡管理員/工程師/經理、項目經理、IT經理、企業架構師、首席信息官、首席技術官、顧問等。
These include:
for banks, gambling companies, hedge funds, private equity companies, insurance companies, credit bureaux, technology companies as programmers, business analysts, sales analysts, systems analysts, business intelligence analysts, financial analysts or risk analysts.
for higher-level positions such as digital database developers/managers/managers, network managers/engineers/managers, project managers, IT managers, business architects, chief information officers, chief technical advisors, etc.
核心課程 | 商科課程 |
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澳門大學在 2019年泰晤士高等教育(Times Higher Education, THE)世界大學排名前400 ,國際化發展排名第五,在2018年亞太地區大學排名62,全球最佳年輕大學排名60。在Quacquarelli Symonds(QS)世界大學排名也節節上升,在2019年上升至443位。澳大工商管理學院提供一系列涵蓋商業、管理和行政研究的全日制、兼讀制及證書培訓課程,並延伸至證書及學位課,提供設施及機會,讓教學人員和學生培養對學術專業和研究的興趣,建立一個有愛心、知情、參與和創新的學院和學生社群。
The University of Macau ranked 400th in 2019 as the world university of Times High Education, THE, fifth in international development, 62nd in 2018 as the university of the Asia-Pacific region, and 60th in the world's best young universities. The world university ranking at Quacquarelli Symonds (QS) also rose to 443 in 2019. The Australian School of Business and Industry offers a series of full-time, part-time, part-time and certificate-training courses in business, management and administrative research, extending to certificate and post-level courses, offering design and opportunities for faculty members and students to develop an interest in academic studies and research, and building a caring, informed, participatory and innovative college and student community.
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- 入學考試
- 直接入學
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