一、開篇語
I. OPENING PRESENTATIONS
習近平總書記指出：“要保護好、傳承好、利用好中華優秀傳統文化，挖掘其豐富內涵，以利於更好堅定文化自信、凝聚民族精神。”黨的二十大報告關於“推進文化自信自強，鑄就社會主義文化新輝煌”的新部署新要求，為文化工作指明瞭方向，提供了根本遵循，凝聚了思想力量。
“To protect, transmit and exploit the good Chinese culture and tradition, and to exploit its richness in order to better assert cultural self-confidence and the spirit of the nation.” The party's 20th report on the new requirements for deployment “to promote cultural self-confidence, to create a new socialist culture,” provides a clear direction for cultural work, provides fundamental guidance, and brings together the forces of thought.
科技為文化賦能，文化為科技鑄魂，科技與文化從來都是相輔相成，融合發展的。近年來，數字技術創新應用持續深化，豐富了文化産品類型和文化服務種類，促進文化事業和文化産業不斷發展，增強了中華優秀傳統文化的表現力、傳播力、影響力。
In recent years, new applications for digital technology have been deepening, enriching cultural goods and services, promoting cultural industries and cultural industries, and enhancing the performance, transmission and influence of Chinese and Chinese traditional cultures.
工信部等五部門印發《元宇宙産業創新發展三年行動計劃(2023-2025年)》，這標誌著元宇宙被提升到了前所未有的新高度。元宇宙與文旅是什麼關係，如何賦能文化創新，何以促進文旅行業高品質發展呢？
Five departments, including the Ministry of Trade and Communications, published the “Ten-Year Plan of Action for the Creation and Development of the Won Universe” (2023-2025), marking the new height of the Won universe as never before. What is the relationship between the Yuan universe and the Renaissance, how can culture be created, and how can it promote the high quality of the literary travel industry?
二、元宇宙——下一代網際網路掀起時空和場景的深度變革
The dollar universe — the depth of time and scene change in the next generation of Internet networks
元宇宙，按照目前業界的普遍説法，就是下一代網際網路，是信息化、智慧化、數字化、虛擬化的高級階段，其融合了區塊鏈、高速網路、擴展現實、人工智慧、物聯網、數字孿生等多項資訊技術，沉浸式體驗、多模態交互、虛擬與現實融合是元宇宙最核心的特徵，未來基於元宇宙的學習、購物、教育、旅行等，可能是“身臨其境”“豐富多彩”“賞心悅目”“實時互動”的。
The meta-cosm, according to the current industry, is the next generation of the Internet, a high-level segment of informatization, intelligence, digitization, virtualization, which combines links, high-speed networks, the expansion of reality, artificial intelligence, the Internet, digital creation and many other information technologies, immersion experiences, multi-model interactions, virtual and physical integration are among the most central features of the meta-cosm, and future learning, shopping, education, travel, etc., based on the meta-cosm may be “favourable” and “favourful” “favourable” and “favourable”.
元宇宙最普遍的形式是強互動、高算力支撐的新型智慧場景，是技術集合體，只有“元宇宙”形態的場景真正實現，讓人沉浸其中，創造出前所未有的體驗，這才是元宇宙。元宇宙既是技術，更是場景，如果離開場景去談元宇宙，就很不科學。
The most common form of the meta-cosm is a new intellectual scene that is strongly interactive and highly arithmetic. It is the meta-cosm where only the scenes of the meta-cosm are truly real, immersed and created unprecedented experiences. It is the meta-cosmos that is both a technical and, more importantly, a scene that is unscientific if we leave the scene to talk about the meta-cosmos.
我們欣喜的看到，在黨和國家的領導下，在各級部門的重視和推動下，元宇宙在各行各業——尤其是文化事業、文化産業和旅遊業得到越來越多的應用，不斷地有成功的案例産生。
We are pleased to see that, under the leadership of the parties and the State, and with the attention and impetus of the various levels of government, the Yuan cosmos has gained more and more applications and success stories in all walks of life — especially in the fields of culture, culture and tourism.
三、虛實融合催生文旅新業態、新體驗和新消費
III. VOLUNTARY INTEGRATION FOR A NEW BUSINESS, EXPERIENCE AND NEW EXPENDITURE
元宇宙可能就是下一代網際網路，未來的網路體驗必然會比現在更加創新和豐富。元宇宙能帶給人們前所未有的體驗，能超越物理空間，用戶有著高度的參與感，可以獲得現實世界難以得到的感受。元宇宙+文旅，催生新業態、創造新體驗，未來可期！
The metacosystem is probably the next generation of the Internet, and the future network experience is bound to be more innovative and rich than it is now. The metacocosystem can give people unprecedented experience, transcending physical space, and users have a high sense of participation, which is hard to find in the real world.
(一)虛擬與現實、時間與空間的限制正在被突破
(i) Virtual and physical, time and space constraints are being broken
隨時隨地，人們可以通過網際網路，借助虛擬現實等數字技術，實現網上虛擬旅遊。比如，龍門石窟的“萬佛洞三維數字虛擬現實體驗”、莫高窟的“數字敦煌”和“虛擬洞窟”等，借助先進的元宇宙技術和數字多媒體手段，生動展示石窟的價值內涵和藝術特色，大幅提升了服務品質和用戶體驗。
Virtual travel on the Internet can be realized through the Internet, using digital techniques such as virtual reality. For example, the "three-dimensional virtual reality experience" of the Dragon Gate Cave, the "digital glory" and "virtual caves" of the Mogogau Cave have significantly improved the quality of services and user experience by using advanced meta-cosm techniques and digital multi-media tools to visualize the value content and artistic features of the caves.
借助虛擬現實VR、增強現實AR等擴展現實技術，未來的“元宇宙文旅”可能會越來越常見，越來越多的人選擇虛擬旅遊，你可能上午在夏威夷，下午在埃菲爾鐵塔，也可能上一秒在泰山看日出，下一秒就置身於嵩山少林寺練如來掌。
With the use of virtual reality VR, enhanced reality AR, etc., the future “Mencosmos Brigade” may become more common, with more and more people choosing virtual travel. You may be in Hawaii in the morning, in the Eiffel Tower in the afternoon, or one second in Tarzan to watch the sunrise, and the next in Shaolin Temple.
現在的旅遊是千人一面的，景區提供固定的服務，比如票務、纜車、線路、購物點等，所有遊客都被動接受同樣的服務。將來，借助元宇宙，遊客會有無數種選擇，無論是“虛擬旅遊”還是“真的旅遊”，遊客到了景區後會有很多種玩法，很多種體驗。
Tours now have thousands of people, and the scenes provide fixed services, such as tickets, cabs, circuits, shopping points, etc., and all tourists are moved to the same service. In the future, using the Woncosmos, tourists will have numerous options, whether “virtual or “real”, and there will be a lot of play and experience when they get to the scenes.
(二)元宇宙相關技術正在加速普及和應用
(ii) Geocosmos-related technology is accelerating universalization and applications
對歷史文化遺産進行數字化採集、三維製作、高清呈現、快速傳輸，可實現歷史文化遺産的三維可視化、智慧化展示。故宮、三星堆等的數字化創新就做的很好。另外，從2021年元宇宙概念剛誕生那年起，很多文博、文旅企業就已經在積極嘗試。2021服貿會，北京市文旅局公佈了“北京文旅技術裝備優秀項目”榜單，《千里江山圖3.0》、“張燈結綵”故宮珍品宮燈沉浸式光影演繹等數字文旅項目榜上有名；在服貿會現場，VR眼鏡“飛躍北京”、數字化全景故宮、滑雪模擬機體驗單板滑雪、會唱歌的智慧語音機器人等成為服貿會的熱門展區和網紅打卡地。
A digital collection of historical and cultural heritages, three-dimensional productions, high-quality presentations, rapid transmissions, and a three-dimensional visualization and intellectual display of historical and cultural heritage. So the palace, three-star piles, and so forth have done well. And, since the birth of the 2021 dollar cosmopolitan concept, a number of literary and literary businesses have been actively trying. 2021 Trades, the Beijing City Department of Humanities and Tourism has published a list of `Beijing Arts and Technology Excellence', `Kirigian Tow 3.0', `Lights and Lights' of the family', and so forth.
先進的、綜合整合的元宇宙技術，其中有三維可視化技術、圖像處理技術、虛擬現實技術、增強現實技術等，更多的支撐技術正在被越來越多的應用在文旅領域。
Advance and integrated meta-cosm technologies, including three-dimensional visualization techniques, graphic processing techniques, virtual reality technologies, and enhancing reality technologies, are increasingly being used in the cultural field.
(三)元宇宙可能會成為未來文旅最大的增長點
(iii) The Woncosmos could be one of the greatest growth points in the future of the Monument.
元宇宙可能實現並不需要遊客親自到景區就能“身臨其境”的虛擬旅遊，能看到同樣真實美麗的風景，聽到鳥語花香，甚至虛擬旅遊還能實現“拉幫結派”的有社交屬性的旅遊，比如全家人、三五好友、情侶虛擬旅遊。中國首本元宇宙科幻圖書《元宇宙2086》中就暢想了20年後情侶在虛擬遊覽黃果樹瀑布的情景：虛擬門票是實體門票的十分之一，現實世界中兩人戴著VR眼鏡拉著手在室內的運動毯上走，虛擬世界中兩個人的化身就徜徉在黃果樹瀑布景區的林間小路，兩邊鮮花盛開，鳥語花香，數字導遊(虛擬人)隨時講解並且給二人拍照，他們沿途買了些東西，這些東西會被快遞到家，他們想看彩虹，天開工上就出現彩虹，他們可以從各個角度觀看瀑布，甚至鑽到瀑布裏面戲水……
There may not be a need for tourists to come to the landscape on their own, to be able to “immediately” virtual travel, to see the same beautiful view, to hear the scent of birds and flowers, and even to see the socialization of the band, such as family members, friends, couples. In China's first bipolar scientific fiction, 2086, it's 2086, a 20-year-old relationship: a virtual ticket is one tenth of a live ticket, two people in the real world wear VR mirrors to carry their hands on the sports carpet, two people in the virtual world are lying on the forest side of the Yellow Fruit Falls, and they want to look at the colours and even at the surfaces of the water.
這看起來很遙遠，但是可能三五年後雛形就實現了。未來的文旅，實體門票和現實中的“遊娛購”和“吃住行”收入可能都會降低，大部分的消費可能會轉移到虛擬世界中。
This looks far away, but it may happen in three or five years. Future literary travels, real tickets and real-life income from “trading” and “dwelling” are likely to fall, and most of the costs are likely to shift to the virtual world.
文旅行業應用元宇宙創造的收入可能會有哪些呢？門票或演出票，拍照或錄影服務，陪遊或導遊服務，景區紀念品或衍生品，大量穿插在景區或演出中的內容（內幕花絮/粉絲打賞）。景區每棵芒果樹上的芒果都可以售賣，你想從泰山山腳直接上升到山頂，可能也會需要虛擬的纜車或直升機服務……
What kind of income is it possible to generate from a meta-cosm? Tickets or tickets, photo or video services, escort or guide services, landscape souvenirs or derivatives, large amounts of content that are embedded in the scenery or in the show (underground flowers/monsters)? Mangos can be sold in every mango tree in the area, you want to go straight from the foot of Tarzan to the top of the mountain, and you may also need a virtual car or helicopter service.
(四)區塊鏈技術與NFT會扮演重要角色
(iv) District chain technology and NFT play an important role
數字版權保護是文旅行業價值轉化過程中的關鍵點。對於這點，元宇宙依託NFT（非同質化憑證）解決了數字版權問題，去中心化的特性使得個體都能夠參與到價值共創過程中，形成獨一無二的數字資産，進而完成確權、流轉、溯源等全流程。元宇宙的經濟基礎是區塊鏈技術，至關重要的是一種基於區塊鏈技術的契約數字化憑證。敦煌美術院官方發售的首批敦煌系列數字藏品成功發行，不到10分鐘，首期2萬5千份便告售罄，自此敦煌元宇宙時代正式開啟。
Digital copyright protection is a key point in the process of transforming the value of the industry. To this end, the Yuan cosmos solves the digital rights problem by relying on NFT (non-consistency certificate), which allows the individual to participate in the process of value creation, to form a unique digital resource, to complete a process of certainty, flow, and traceability. The economic foundation of the Yuan cosmos is a regional chain technology, and what matters is a digital certificate based on regional chain technology.
已經有多個博物館和景區發行NFT數字收藏品，一般他們會和螞蟻區塊鏈、騰訊至信鏈等進行合作，國家博物館、湖南省博物館、河南省博物館等很多都做了這方面的嘗試。但是，客觀的講，數字藏品的熱度已經不在，人們正在期待元宇宙時代的新型數字資産誕生。
There are several museums and sites where NFT digital collections have been published, and they usually work with the ants chain, the information chain, and so on. The National Museum, the Hunan Museum, the Henan Museum, and so on have many attempts to do so. But, by the way, the temperature of the digital collection is no longer high, and people are looking forward to the birth of the new digital resource of the Meso-Cosmos era.
(五)體驗變得極大的豐富，內容和創意至關重要
(v) Experience becomes extremely rich, content and creativity are essential
元宇宙擁有廣闊的未來前景，而對於文旅行業來説，元宇宙是打破時空枷鎖的殺手锏，也像是主題文化的虛擬體驗地。一方面可以幫助景區更好地將園區的主題文化根植在用戶心裏，進而轉化為文化産品；另一方面，也會激發和衍生出更多意想不到的作品，來滿足客戶多元化的需求。
The Yuan cosmos has broad prospects for the future, and, in the case of the travel industry, it is a killer who breaks the shackles of time and space, as well as a virtual experience of subject culture. On the one hand, it can help the landscape to better anchor the park’s theme culture in the user’s heart and turn it into a cultural object; on the other hand, it can stimulate and generate more unexpected works to meet the needs of client diversity.
人工智慧、虛擬現實、NFT數字收藏品、全息投影、實時互動、3D渲染等技術的應用，能讓遊客在旅行前、旅行中、旅行後都可以獲得更有品質的體驗，將數字技術應用於文旅行業“吃住行遊購娛”的各個環節，給遊客帶來沉浸式的體驗。
The application of technologies such as artificial intelligence, virtual reality, NFT digital collections, holograms, real-time interactions, 3D renderings, etc., allows tourists to gain a more qualitative experience before, during and after travel, and uses digital technology in the “live-and-move” sections of the cultural travel industry to provide tourists with a immersion experience.
元宇宙文旅，最缺的是實踐，最缺的是有想像力、有構建能力、有創意的人才。
The Meso-Cosmos Brigade, the most lacking is the reality, the imagination, the ability to construct and the creative.
四、元宇宙技術有助於打造自信繁榮的數字文化
iv. Yuan cosmology helps to create a digital culture of self-confidence and prosperity
中共中央、國務院於今年2月發佈《數字中國建設整體佈局規劃》，該規劃中明確提出要“打造自信繁榮的數字文化”。我們可以看到目前很多非遺技藝、傳統文化、博物館已經使用元宇宙相關的技術。兔年春晚，舞臺採用了星光XR技術方案，短時間內便可將演出嘉賓與山水書卷虛擬情境融合，將後期製作工作前置化，渲染輸出成果，不僅減少了製作成本、提高了製作效率，也造就了美輪美奐的舞臺場景。同樣，以故宮博物院藏品《三希堂記意圖》為靈感的情景舞蹈表演《醉墨淋漓》用AR技術復現王羲之、王獻之父子的書法名作。這些都有助於打造自信繁榮的數字文化。
The Chinese Communist Party, the State Council, released in February of this year the Digital China Building System, which explicitly proposes to create a “digital culture of self-confidence and prosperity.” We can see that many of the non-heritorial arts, traditional culture, and museum techniques associated with the meta-cosm have been used. In the spring of the year, the stage uses the Starlight XR technology programme, which will soon bring the performances of our guests into virtual situations in the mountain books and bring them back to work, not only by reducing the production costs, improving the efficiency of the production, but also by creating the scenes of beautiful dances.
元宇宙方案和技術，創造出了年輕人很喜歡的中國傳統文化內容，這很難得。現在的新生代——從90後、00後到10後，新生代能喜歡和熱愛中國的傳統文化，這就是最大程度的提升了年輕人的文化自信。
The Yuan cosmopolitan program and technology have created traditional Chinese cultural content that young people like, which is rare. The new generation now – from 90 to 10 years later – is able to love and love traditional Chinese culture, which is the greatest increase in the cultural confidence of young people.
五、推動中華優秀傳統文化創新性發展
V. Advancing the creative development of a Chinese culture of excellence
文化是民族生産和發展的重要力量，文化自信是一個國家、一個民族發展中最基本、最深沉、最持久的力量。歷史文化遺産是中華優秀傳統文化的重要載體，運用現代科技手段有助於更好展現歷史文化遺産的多方面價值，推動中華優秀傳統文化創造性轉化、創新性發展。
Cultural self-confidence is the most fundamental, deepest, and lasting force in the development of a nation. The legacy of historical culture is an important component of the Chinese tradition of excellence.
黨的二十大報告提出：“實施國家文化數字化戰略”。我們要貫徹落實黨的二十大重要部署，實施好國家文化數字化戰略，推動文化與科技深度融合。我國還出臺了《國家創新驅動發展戰略綱要》、《國家文化科技創新工程綱要》和《關於促進文化和科技深度融合的指導意見》等，讓我們加快推進文化和科技融合，著力打造文化科技創新和産業發展的新動力。（高澤龍）
The party’s 20-year report states: “Implementing a national strategy for the digitalization of culture.” We need to make the 20 most important efforts of the party, implement a national strategy for the digitalization of culture, and promote a deep integration of culture and technology. We have also launched the National Strategy for the Development of New Initiatives, the National Programme for the Development of Cultural Science and Technology, and the Guidance for the Promotion of Cultural and Technological Integration, among others, to speed up the integration of culture and technology, and to build new momentum for the creation and development of cultural technologies.
（第七屆北京文化創意大賽組委會供稿）
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